The Permanent Campaign II
Buenos Aires, May 10th to 12nd, 2001
Politicians are discovering the importance of using the latest techniques in political communication. The growing interest in the developments taking place in political marketing was demonstrated by the success of "The Permanent Campaign II", the XIIth Annual edition of the Political Marketing Seminar organized by Felipe Noguera Consultores.
The Seminar offered a unique opportunity to share and learn about the new communication techniques that have led to the success of many politicians throughout the Americas. During three days experts shared their experiences in pannels and workshops. They covered a wide range of themes such as international consultancy, government communication, political marketing, latest trends and techniques, the use of internet, and they also analyzed the 2001 legislative campaigns emphasizing, the aspects related to legislative communication.
"The Permanent Campaign II" gathered over 300 participants and speakers from 7 countries including Argentina, Brasil, México, Colombia, Costa Rica, Uruguay and the United States. The quality and diversity of the expositions was praised not only by the participants, but also by the media, who gave the event an extensive coverage.
Materials:
For those who were unable to come, there is a limited number of sets of the materials distributed during the Seminar available for purchase. The set also includes a CD with the speakers´ expositions, and specialized magazines such as Campaigns & Elections and Revista Imagen.
Should you wish to purchase a set, please contact us via e-mail or telephone: info@fnoguera.com; Tel: (54 11) 4345-5140.
XIIth Seminar Speakers
Alfredo Petrón / Andrea Kobilsky / Carlos Gervasoni / Cecilia Cordeiro
Cila Schulman / Daniel Zovatto / Diego Dillenberger / Enrique Zuleta Puceiro
Felipe Noguera / Fernando Frydman / Fernando Miodosky/ Francisco Sagasti
Gerardo Adrogué / Guillermo Marianacci / Gustavo Martínez Pandiani
Gustavo Santiago / Henry Whitney / Hugo Haime / José Amorín
Juan Manuel Abal Medina / Julio Aurelio / Lourdes Bosch / Luis Alberto Quevedo
Luis Stuhlman / Manuel Mora y Araujo / Marcos Magaña / Mauricio de Vengoechea
Miguel Angel Iribarne / Ralph Murphine / Rick Ridder / Roberto Starke / Rodolfo Lira
Silvia Quel / Verónica Chehtman / Vicente Massot
Polls about the XIIth Political Marketing Seminar:
results
* The main conclusions arrived at the Seminar and the media coverage about it will soon be published in this section.
