XI POLITICAL MARKETING SEMINAR

XI POLITICAL MARKETING SEMINAR
The Permanent Campaign
Buenos Aires, July 5th to 7th, 2000

The success of "The Permanent Campaign", the XI Political Marketing Seminar organized by Felipe Noguera Consultores in July 2000, shows the growing interest generated by political communications today.

The Seminar offered a unique opportunity to share and learn about the communication techniques that have led politicians to victory throughout the Americas. During three days experts shared their knowledge through case studies with the aim of passing on their know-how to the participants, in round tables, panels and workshops. Contents covered a wide range of topics, such as government marketing, political advertising, polling and the use of the Internet. The latest elections in Latin America and the current political situation in the subcontinent were also analysed.

With over 300 participants and 40 speakers from all over Argentina and 12 American countries, including the US and Canada, the seminar's success lay not only in the numbers of attendants but also in the quality and diversity of the presentations, according to the poll answered by participants and the coverage given to it by the media.

Materials:
For those people who were unable to come to the XI Seminar and would like to receive the materials, we have a limited number on sale (this includes a binder with presentations, the book "El Arte de Ganar Elecciones", courtesy editions of Imagen and Campaigns & Elections magazines). Should you wish to purchase a set, please contact us via e-mail or telephone: info@fnoguera.com; Tel: (54 11) 4345-5140.

XI Seminar Speakers
Alejandrina Retamar / Analía Del Franco / Andrea Kobilsky / Andrés Ogando
Arturo Flier / Carlos Fara / Carlos Gervasoni / Cecilia Cordeiro
Danilo Morales (Costa Rica) / Diego Coralini / Eduardo Ventura
Enrique Zuleta Puceiro / Felipe Noguera / Fernando Miodosky
Francois Gelineau (Canadá) / Gary Nordingler / Gustavo Ferrari Wolfenson
Henry Whitney / Hugo Haime / J.J. Rendón / Julio Aurelio / Julio Pizzetti
Luis Castelli / Luis Stulman / Manuel Meléndez / Manuel Mora y Araujo
María Fernanda Arias / Mauricio de Vengoechea (Colombia) / Nicolás Ducoté
Paula Montoya / Ralph Murphine (USA) / Raúl Kollman / Ricardo Rouvier
Rick Rider (USA) / Roberto Starke / Rosendo Fraga

Media Coverage: (in Spanish)
• Últimas verdades de los gurúes de la política
by Walter Curia from Clarín newspaper, 9th July 2000
• La campaña es Permanente
by Alfonso Reece from Revista Sente, Ecuador
• Gobernar desde la oposición no funciona
interview with Felipe Noguera - Qué Pasa magazine (Chile), 16th July 2000




				XI POLITICAL MARKETING SEMINAR The Permanent Campaign Buenos Aires, July 5th to 7th, 2000 The success of "The Permanent Campaign", the XI Political Marketing Seminar organized by Felipe Noguera Consultores in July 2000, shows the growing interest generated by political communications today. The Seminar offered a unique opportunity to share and learn about the communication techniques that have led politicians to victory throughout the Americas. During three days experts shared their knowledge through case studies with the aim of passing on their know-how to the participants, in round tables, panels and workshops. Contents covered a wide range of topics, such as government marketing, political advertising, polling and the use of the Internet. The latest elections in Latin America and the current political situation in the subcontinent were also analysed. With over 300 participants and 40 speakers from all over Argentina and 12 American countries, including the US and Canada, the seminar's success lay not only in the numbers of attendants but also in the quality and diversity of the presentations, according to the poll answered by participants and the coverage given to it by the media. Materials: For those people who were unable to come to the XI Seminar and would like to receive the materials, we have a limited number on sale (this includes a binder with presentations, the book "El Arte de Ganar Elecciones", courtesy editions of Imagen and Campaigns & Elections magazines). Should you wish to purchase a set, please contact us via e-mail or telephone: info@fnoguera.com; Tel: (54 11) 4345-5140. XI Seminar Speakers Alejandrina Retamar / Analía Del Franco / Andrea Kobilsky / Andrés Ogando Arturo Flier / Carlos Fara / Carlos Gervasoni / Cecilia Cordeiro Danilo Morales (Costa Rica) / Diego Coralini / Eduardo Ventura Enrique Zuleta Puceiro / Felipe Noguera / Fernando Miodosky Francois Gelineau (Canadá) / Gary Nordingler / Gustavo Ferrari Wolfenson Henry Whitney / Hugo Haime / J.J. Rendón / Julio Aurelio / Julio Pizzetti Luis Castelli / Luis Stulman / Manuel Meléndez / Manuel Mora y Araujo María Fernanda Arias / Mauricio de Vengoechea (Colombia) / Nicolás Ducoté Paula Montoya / Ralph Murphine (USA) / Raúl Kollman / Ricardo Rouvier Rick Rider (USA) / Roberto Starke / Rosendo Fraga Media Coverage: (in Spanish) • Últimas verdades de los gurúes de la política by Walter Curia from Clarín newspaper, 9th July 2000 • La campaña es Permanente by Alfonso Reece from Revista Sente, Ecuador • Gobernar desde la oposición no funciona interview with Felipe Noguera - Qué Pasa magazine (Chile), 16th July 2000






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